Responsible Commercial Engagement with Children Online: Exploring the Digital Marketing Ecosystem
Tue 10 Dec
|Zoom
Each and every day, businesses, large and small, affect the lives and rights of children, everywhere. This event engages stakeholders on the development the development of UNICEF's updated guidance in their global initiative on children and digital marketing
Time & Location
10 Dec 2024, 14:00 – 15:30
Zoom
About the event
Responsible Commercial Engagement with Children Online: Exploring the Digital Marketing Ecosystem
Following UNICEF's launch of a new global initiative to update a 2018 toolkit on children and digital marketing, the organisation seeks expert support on:
Research: Understanding digital marketing's impact on child rights, industry practices, and regulations.
Guidance: Developing an updated industry toolkit by mid-2025.
Amplification: Disseminating the toolkit through training and case studies.