Our business

Changing the way edtech enters education

The core of the EDDS project is a team of highly respected professionals with a diverse and relevant range of skills, experience and expertise. Each member contributes in multiple areas of the project, working on their own and in collaboration with other team members. 

The EDDS project is run by Etoile Partners Ltd and draws on extensive resources from Etoile.

The inspirations and driving forces of the EDDS project are Dr Veli Hillman and Dr Ioanna Noula - the founders of EDDS along with Ronald Hepburn, managing director of Etoile.  Veli and Ioanna lead scientific, technical, research and development with an encyclopaedic knowledge and understanding of the data and pedagogical issues and challenges of edtech products and services. 

Etoile Partners is a London and Oxford-based geopolitical consultancy.  Etoile provides strategic and geopolitical guidance, project management, science and technology leadership, research and development leadership, communications, finance and operational support.

For more than a decade, Etoile has worked on ethical education projects and has successfully advocated for education at the UN General Assembly and in support of projects for UN-sponsored and other NGOs working in the fields.

At EDDS we strive to enhance our users’ every day experiences. Our incredible team of engineers, programmers, designers and marketers have worked tirelessly to bring EDDS to the forefront of the industry. We will continue to work relentlessly to become the technological standard, providing big picture insights and solutions for global education systems of all sizes.

Get in touch to learn more.


Our leadership team

Who we are

We wouldn’t be able to take EDDS to the next level without our incredible team of entrepreneurs who collaborate together to make each project come to life. Our staff runs like a well-oiled machine, offering all of our clients smart and useful products aimed at making their lives better.

Read below to learn more about the incredible EDDS leadership team.

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Dr Ioanna Noula


 Ioanna drives the science behind EDDS. Her interests include citizenship education, critical literacy and internet governance.


Dr Velli Hillman


Veli is the inspiration for EDDS. She works at the intersection of big data, individual privacy, children and education.