Doing Homework

Introducing EDDS

Our story

Delivering better edtech

We’re a young and talented group of entrepreneurs and engineers with a groundbreaking idea designed to contribute towards a better tomorrow.
EDDS is working with enlightened educators, education authorities and ethical education technology providers to pilot and put in place systems of evaluation and certification for technologies that enter our schools and colleges.  
Our aim is to ensure that the introduction of edtech is channeled positively, that governments, schools and parents can act to spot and prevent potential societal harms, and that our children’s data is protected from misuse, resale and or other harmful outcomes. 
We provide smart solutions and pride ourselves on our unparalleled, dedicated service.
At EDDS, we believe that the right understanding and technological edge can lead edtech companies towards a successful future.
Contact us today to set up a meeting with one of our team.

What we do

Edtech evaluation by design

At EDDS, we believe that our solutions will soon become an intrinsic and transformative part of the global edtech industry.
We’ve only just started, but we already know that every product we evaluate and every education authority that we help will improve outcomes for our children and our school systems. 
Continue reading and learn all there is to know about the smart systems behind our successful business.

Boy Reading Tablet

The challenge

In the 21st century an experiment in social selection is taking place all over the world, but it is not one led by governments. It is quietly getting underway in our nurseries, our primary and secondary schools, colleges and universities. Unregulated, the world’s education technology providers have entered our education systems. They are amassing our children’s data, processing it, packaging and selling it in a way that could allow global commercial concerns to polarise and segregate our children into silos – a streamed system that shares worrying features with the social structures of Huxley’s Brave New World. 


Our children’s fates could be determined by algorithms that pigeon-hole educational populations by socioeconomic group, speed of typing, concentration span, friendship circles and innumerable other meta-tagged data points that will, further down the road, dictate whether they are given a mortgage or get a particular job.

This is not tomorrow’s nightmare. The foundations are being put in place today.

At EDDS, our comprehensive evaluation and audit solutions will help education authorities to understand the scale of the problem and intervene and edtech's leading companies to take an ethical stance.

For a free consultation, contact us today.

Get in touch

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EDDS is a socially minded enterprise