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Introducing EDDS

Our story

Delivering better edtech

We’re a young and talented group of entrepreneurs and engineers with a groundbreaking idea designed to contribute towards a better tomorrow.
EDDS is working with enlightened educators, education authorities and ethical education technology providers to pilot and put in place systems of evaluation and certification for technologies that enter our schools and colleges.  
Our aim is to ensure that the introduction of edtech is channeled positively, that governments, schools and parents can act to spot and prevent potential societal harms, and that our children’s data is protected from misuse, resale and or other harmful outcomes. 
We provide smart solutions and pride ourselves on our unparalleled, dedicated service.
At EDDS, we believe that the right understanding and technological edge can lead edtech companies towards a successful future.
Contact us today to set up a meeting with one of our team.

What we do

Edtech evaluation by design

At EDDS, we believe that our solutions will soon become an intrinsic and transformative part of the global edtech industry.
We’ve only just started, but we already know that every product we evaluate and every education authority that we help will improve outcomes for our children and our school systems. 
Continue reading and learn all there is to know about the smart systems behind our successful business.

Boy Reading Tablet

The challenge

In the 21st century an experiment in social selection is taking place all over the world, but it is not one led by governments. It is quietly getting underway in our nurseries, our primary and secondary schools, colleges and universities. Unregulated, the world’s education technology providers have entered our education systems. They are amassing our children’s data, processing it, packaging and selling it in a way that could allow global commercial concerns to polarise and segregate our children into silos – a streamed system that shares worrying features with the social structures of Huxley’s Brave New World. 


Our children’s fates could be determined by algorithms that pigeon-hole educational populations by socioeconomic group, speed of typing, concentration span, friendship circles and innumerable other meta-tagged data points that will, further down the road, dictate whether they are given a mortgage or get a particular job.

This is not tomorrow’s nightmare. The foundations are being put in place today.

At EDDS, our comprehensive evaluation and audit solutions will help education authorities to understand the scale of the problem and intervene and edtech's leading companies to take an ethical stance.

For a free consultation, contact us today.

Our manifesto
for education
and technology


Key principles for a healthy, vibrant and inclusive edtech sector that acts for the best outcomes for children and students

Digital Technologies for Children’s Good and Education (edtech) should, at the most fundamental level, observe children’s rights and freedoms and promote quality and diversity; benefit children by providing opportunities for their participation and agency; support sustainability and protect the independent and sacred nature of children’s ecosystems; and support their physical, social and emotional development as healthy, independent and resilient adults who can develop original thought, personhood and apply knowledge. 


We call for the existence and safeguarding of Education Technologies for Children’s Good and Education based on the following five key principles for good edtech

Principle 1 

Edtech’s primary purpose should be to enhance learning and improve educational outcomes. Edtech should only be deployed in the classroom if there is proven case for its enhancing role – the classroom should not be a testing ground for unproven products.

Principle 2

Edtech should, at a minimum, be tested and certified to abide by all legal, social, pedagogic, ethical and organisational norms, laws, regulations and standards. Without this proof, no edtech should be deployed in the classroom.

Principle 3

Edtech has a societal responsibility to children, it should therefore be held to higher ethical standards of trust, privacy and security of children than other technology products.

Principle 4

Edtech should be held accountable through transparency of its algorithmic and data processing. Children should be excluded from data collection where it is not needed for the immediate task and be allowed safe digital spaces to allow error and exploration without record.

Principle 5

Edtech products should be covered by strict licencing, regulatory oversight and systematic independent audits. 

Our international partnerships

Latest posts from EDDS

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EDDS is a socially minded enterprise,
a project of Etoile Partners
through Etoile
is delivering on
 the EU's TRUSTEE project
backed by Horizon and UKRI

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